Internet Service Providers (ISP) have been under a lot of scrutiny as of late. Previously, Netflix took action against Verizon owned Time Warner Cable by notifying their subscribers with an error message that read “The Time Warner Cable Network is crowded right now. Adjusting video for smoother playback.” Since then, Verizon has threatened legal action over the message and Netflix wimped out and took it down. Still, Netflix is actively showing the average streaming speeds for all ISPs on their website.
It seems Google isn’t happy with the way ISPs are treating content. Recently, YouTube has launched a warning message that pops up whenever videos are lagging with a link to the ‘Google Video Quality Report’ of the streamer’s ISP. In the event that a YouTube video has difficulty loading or results in being displayed at a low resolution, an “Experiencing interruptions” notification will pop up with a link that will enable you to find out exactly why.
When you follow through with the “Find out why” link, it takes you to the Video Quality Report that is unique to you and your relation to your ISP. The page also allows users to check on which ISPs are doing a great/bad job in their area. The providers that YouTube tend to be happy with often receive a label to the tune of “YouTube HD Verified” and all other companies are either thrown into the standard Definition and Lower Definition categories.
How Does Google Define ISP Ratings?
- ISPs with HD verified status means that people will be able to watch 720p or higher without any loading problems.
- ISPs with standard status will be able to watch 360p videos without any loading problems
- ISPs with a lower definition will be subjected to video quality under 360p as well as suffer buffering issues.
Here at Tech Analyzer, we believe that Google is taking the proper steps against internet service providers who are restricting advancement of progress. We are living in the day and age where we are consuming more and more data at a faster rate than ever before. We know that mobile phone carriers are doing their best to limit data transfer, but they do it in a manner that is transparent and acceptable to all while these ISPs are taking advantage of their abilities that are causing Google and Netflix to suggest to their users that it’s time to find a better alternative to the bad ISPs.