For the most part, here’s what the article is all about:
The Apple Watch range starts out at $350, or $400 if you want a slightly larger model. It’s affordable, for most people, so if you want to be labeled as a pauper, go ahead and buy the Apple Watch Sport with a silicone band. But in the grand scheme of Apple watches, you may as well dress solely in sweatpants and a ratty t-shirt.
Aside from being made of 18-karat gold, the fanciest Apple Watch is exactly the same as the $350 Sport.
At the opposite end of the scale is the elegant 18-karat gold $10,000+ Watch Edition, as opposed to the workman-like silver of the Sport. Anyone who is (or dreams of being) someone will buy it, and Apple has made its most upmarket model standout in a disgustingly lavish way. Observers will only need a vague understanding of the Watch range to know you’ve got so much disposable income that you could buy their feeble existence twice over and still have enough money in the bank for a private island or two.
You know what’s funny? Aside from being made of 18-karat gold, the Watch Edition does exactly the same things as the one which costs $350. It even connects to the exact same phone, which unless it’s a custom job, doesn’t cost much more than $1,000.
I myself knew that the $10,000+ Watch Edition would have the same capabilities as the $350 Apple Watch, but reading the entire article opened up a new view for me on the topic. Which would be that the Apple Watch is nothing more than a status symbol. Now that I have reached that conclusion, the Apple Watch has become even more undesirable. Apple and other manufactures who are making smartwatches are charged with the daunting task of convincing people that they NEED a smartwatch and so far, most have failed. Electing to use the status symbol is a horrible idea. The have nots will be far greater than those who have and in order for people to want a product more, it’s important that the device is seen often in the hands of those that have.
The average consumer who will likely believe that paying $150 more for an Apple Watch that does the same thing on a more limited scale as their $199 on-contract priced iPhone won’t be worth it. That, of course, is if they are concerned with functionality. Chances are, if you plan on getting any of the higher tiered Apple Watches, you are in it for the status that comes with owning the device rather than it’s functionality.
Good luck to you.